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Chapter 5

Instagram Ads for Landscaping Businesses

Instagram Ads for Landscapers

Helping Tradies

Grow Your Landscaping Leads with Powerful Instagram Ads

Instagram isn’t just about selfies or holiday snaps—it’s one of the most effective platforms for showcasing visual transformations, perfect for landscaping businesses like yours. Without a clear strategy, however, your ads might get lost in the feed, wasting valuable dollars and leaving you frustrated.


Here’s how to use Instagram ads effectively to attract high-quality landscaping clients.

Visual Storytelling That Attracts Clients

Your audience loves seeing the transformation of outdoor spaces, and Instagram is perfect for this. The key is to tell a clear story through your visuals:

Before-and-After Photos

Clearly illustrate the improvement your work brings. Showing before and after pictures instantly engages your audience and demonstrates your expertise.

Short Video Clips & Reels

Use brief time-lapses or video snippets showing your team transforming a garden or creating outdoor spaces. Short videos consistently drive higher engagement.

Carousel Posts

Showcase a landscaping project from start to finish with multiple images in a carousel. This gives potential customers clear evidence of your attention to detail and quality workmanship.

Common Mistake: Using generic or unrelated images without showing the process or the initial condition. Customers need context to fully appreciate your work.

Quick and Effective Ad Setup

Creating successful ads on Instagram doesn’t have to be complicated. Here are simple strategies for setting up effective campaigns:

Clear Objectives

Set your goal upfront, such as receiving messages, visits to your website, or enquiries. Clear objectives help Instagram optimise your ad effectively.

Local Targeting

Focus on specific suburbs or postcodes relevant to your business. This ensures your ads reach customers who are most likely to become clients.

Simple and Clear Messaging

Keep your captions conversational, short, and action-oriented. For example: “Dreaming of a stunning backyard? Arrange your free landscaping consultation today.”

Common Mistake: Overcomplicated messaging or unclear calls-to-action, resulting in fewer enquiries and wasted budgets.

Measuring Instagram Ad Performance

Understanding your Instagram ad performance helps ensure your marketing dollars deliver value. Focus on these metrics:

Engagement (Likes, Comments, Shares)

High engagement signals strong interest in your ads. Always respond promptly to comments or messages to capitalise on interest.

Website Traffic and Leads

Use Instagram analytics or simple tracking tools to clearly see which ads generate the most clicks, website visits, and actual enquiries.

Cost Per Enquiry:

Track how much each enquiry costs you to generate. Keeping an eye on this figure helps you manage your budget effectively and ensures you’re seeing a good return on investment.

Common Mistake: Ignoring performance data and repeating unsuccessful campaigns. Regularly reviewing analytics helps you refine your approach quickly and clearly.

Quick Tip for Immediate Improvement

Leverage Client-Created Content:
Sharing authentic images or videos provided by happy clients (with their permission) builds immediate credibility and enhances your ad effectiveness.

For Growth Ambitious Tradies

Ready to Turn Your Instagram into a Landscaping Lead Generator?

Stop blending into the background—contact us now to create Instagram ads that grab attention, showcase your expertise, and win new clients!