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Running Google Ads for Tradies
Book New, High-Paying Jobs Consistently.
As an Aussie tradie, you want to book new, high-paying jobs consistently. Google Ads can definitely help get you there.
When you target potential customers actively searching for your services, you’ll get a steady boost of new customers day-in-day-out. This helps you to stand out from the competitors in your local area.
Speak To Our TeamThe Tricky Part
The tricky part is knowing how to set up Google ads properly so that you’re not pouring money down the drain. Plus, you’re so busy running your business, you don’t have time to get into all this technical stuff.
The solution? Let Tradie Mate create and manage your Google ads to streamline your costs while bringing in more traffic to your site. We help you turn online strangers into customers without you lifting a finger. Focus on what you do best, and leave us to the rest.
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But Aren’t Google Ads expensive?
You don’t want to waste your hard-earned cash...
Online advertising can get expensive really fast. Most small business owners go in blind and try to set them up themselves.
Even more established tradie companies have a crack at it, only to find out that their profit margins have decreased from spending too much money on their ads.
You might be landing more clients and bringing in more revenue, but if it’s costing you a lot for every new customer, is it really worth it?
Trades often break their budgets with Google ads because their campaigns aren’t set up correctly, and they’re not targeting the right people. Plus, advertising on Google is more than just launching the ads; it’s essential to track the progress of the advertising campaigns to get the best results.
Tradie Mate uses hyper-focused targeting for your business because we know the Australian market inside-out. We set the right parameters in the ads to ensure you’re not blowing your budget on the wrong things.
For local businesses, targeting the right people and considering household incomes and search terms are important. We’ll manage your ad campaigns by regularly tracking their progress and adjusting your ads to get the most bang for your buck.
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At Tradiemate, we're confident in the quality of our services and the results they can produce for your business. That's why we offer a range of guarantees and warranties at no extra cost to you.
Trusted by Tradies
Let’s face it; you’re not an ads expert
Thankfully, you don’t need to be.
You’re an expert in your trade. You don’t have the time or the knowledge to fuss about confusing ads. Your time is best spent doing what you do best and growing your business.
Leave it to someone who knows what they’re doing so that you can focus on delivering the best services.
The team at Tradie Mate has decades of experience setting up successful Google ads campaigns in the Australian trade industry. We know what your customers are looking for, how to target them, and the right way to turn your website visitors into paying customers.
Get More High-Quality Leads
Google Ads That Work: How Tradie Mate Can Help
We make the complex stuff easy
To get the most out of your Google Ads campaigns, we'll set performance benchmarks specific to the Australian trade business. At Tradie Mate, we'll identify and track key metrics such as click-through rates, average cost-per-click, and conversion rates. This helps us to optimise your campaigns to achieve the best results at minimal ad spend.
Setting up your Google Ads account
Setting up a Google Ads account can be a complex and time-consuming process. With the help of Tradie Mate, it's easy. From account creation to management and everything in between...
...management and everything in between, we have you covered. Our expert SEO strategist team can help you refine your Google account so it's set up for success. We've managed over $100,000,000 in ad spend for our clients. We know what works and what doesn't.
Landing High Paying Urgent/Emergency Work
At Tradie Mate, we understand that many tradie businesses operate outside regular business hours. Nothing like that 4 am wake-up, right? That's your advantage...
We'll help you capture clients during after-business hours by designing ads where potential customers can directly reach you immediately. If you're relying on online marketplaces to promote your work, customers needing urgent help (their lights going out or plumbing needing fixing) won't find you on Gumtree.
Customers that need urgent jobs will jump onto Google, hit the first search result they find, and give you a call or submit an enquiry. Google ads will make sure you're the one they choose. The best part? They need urgent support, so getting these after-hours enquiry allows you to charge more, bringing in more profit.
Highly relevant keyword strategy (targeted)
When setting up your Google Ads campaign, we'll focus on highly relevant keywords that are specific to your business. The goal is to have your ads only shown to people...
...who are searching for your services, and not showing to those who don't. As your services change or expand or the market changes, we'll adjust our keyword strategy to continually meet your business goals and target the right people.
Tradiemate does all of the work to develop a website tailored to your specific business, your industry, and the local market.
We'll handle all of the design, content creation site upkeep, so you never have to worry about it.
We'll create a website that's visually appealing, user-friendly, and optimised to get you high on search results, so potential customers will reach out for a quote.
Calculating the "Return On Ad Spend"
Return on Ad Spend (ROAS) measures how much revenue your business earns for every dollar spent on advertising. You want a higher ROAS, which indicates that our advertising efforts...
...are effective and more profitable for you. When we manage your Google ads, we'll set advertising budget goals and measure your ROAS consistently to help us make informed decisions as we work with you.
Tradiemate will optimise your website for the keywords your local target market is searching for and ensure your website is geared to being clicked on more than your competitors.
Measuring your Google Ads campaign performance
So that we are confident that your Google ads are working optimally, we need to measure the performance of your ads. Many tradies trying to run ads themselves make the mistake...
...of launching the ads and then hoping for the best.
We focus on local appeal
For Aussie tradies, focusing on local appeal in advertising is critical. We'll target local potential clients in your area to increase the likelihood of converting these leads into customers...
It's another way of hyper-targeting the ads. You'll be wasting money if your ads are being shown to people in another country or across the other side of Australia. The goal is to be on the first page of results for your local area. We can help you get there.
At Tradie Mate, we've helped countless tradies and contractors achieve success in their businesses with Google Ads. We'll work with you to understand your business goals so that our Google ads specialists can create customised and cost-effective campaigns. Our clients have seen significant increases in website traffic, leads, and sales, as well as improved return on ad spend. This has led to better jobs booked, more consistency in their workload, and a bigger bottom line.
Reach More CustomersWe'll help you, Mate
Lean back and let us handle your Google Ads so you reach more potential customers, book better jobs, and grow your business.
Book a free consultation call to learn how we can help boost your online presence, increase your profitability, and help your business succeed.
Ok, Let's do this!
100% Australian
Tradiemate is proud to be an Australian owned and operated business, with a deep understanding of the unique needs of Australian tradies.
Hassle-free
Whether you're an individual or a business, we make it hassle-free for tradies to get the marketing and web design services they need to succeed online.
We get you, mate
As an Australian tradie-focused agency, we get what matters most to you and your customers. Let's work together.
What Our Mates Are Saying
"After wasting months with another web design company, we finally found tradie mate who completed our project in a week. Great turn around time and great product."
"Working with tradimate was awesome, I didn't want to be involved in the details, but I told them what I wanted and they got my new website up and running in no time. Thanks again guys."
"The team at tradiemate were attentive and tuned our website to our our of the norm requirements. I've been telling all my mates about them too."
"Fantastic service. Sam and the team at tradie outdid themselves and we're incredibly happy with our new website."
"Tradiemate just completed our new website and we absolutely love it. We also asked them to do a brand refresh and we couldn't be happier with the results. The new booking form has completely streamlined our process."
Custom marketing solutions for tradies
Free QuoteTradies we work with
Looking for an affordable and effective web design service for your tradie business in Australia? We've got you.
Electricians
Tradiemate's web design for electricians emphasises their expertise and professionalism, with easy-to-use navigation and clear calls-to-action for services and appointments. Testimonials from satisfied customers help build trust.
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Plumbers
Tradiemate's web design for plumbers highlights their experience, qualifications and competitive pricing. Clear and concise information on services, testimonials, and easy contact options help customers get the assistance they need.
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Carpenters
Tradiemate's web design for carpenters showcases their skill and craftsmanship, with stunning visuals and a user-friendly interface. Customers can easily explore services, view past projects and request a quote.
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Pest Control
Tradiemate's web design for pest controllers highlights their experience in dealing with a range of pests, with a focus on safety and effectiveness. Customers can easily schedule appointments and request additional information on services.
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Cleaning
Tradiemate's web design for cleaners is focused on showcasing their services, customer testimonials and highlighting their professionalism. A clear call-to-action and easy-to-navigate design ensures potential customers can easily get in touch.
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All Other Tradies
Tradiemate's web design for tradies is tailored to their specific service offerings, with easy-to-use navigation and clear calls-to-action to generate leads and drive business growth.
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Custom marketing solutions for tradies
Free QuoteFrequently Asked Questions
How can Google Ads help your tradie business?
Google Ads is an effective digital marketing tool that can help your tradie business reach potential customers who are searching for your exact services online. By targeting specific keywords and the right demographics, you can direct these people to your website with the goal of converting them into paying customers. Google ads provide fast results, allowing businesses to generate a high quantity of leads and convert them to customers as soon as your ads go live.
How does Google Ads for tradies work?
For Australian tradies, Google ads help direct people looking for your specific services in your area to click on your landing pages. When a potential customer types in their needs, like "carpenter in Wollongong," if your ads have been created effectively, your business will show up first. The best part is that you'll only pay when someone actually clicks on your ads, which is helpful to not waste money on those that aren't interested in your services.
How much does Google Ads for tradies cost?
The prices you pay for Google ads depend on the budget you choose to set and the performance of your campaign. Because Google ads are pay-per-click, you'll pay different amounts for each click depending on the competition level of the target keywords. Defining your campaign daily budget (and target cost per acquisition) will give you some control over how much you're spending, though this is calculated as total monthly spending, meaning that some days will have a larger spend than others. To make your Google advertising cost-effective, you'll need a campaign manager, like Tradie Mate, to continually examine the ad performance and make adjustments.
Why can't I see my Google Ad when I Google myself, even though I have an Ads campaign running?
Often, the Google algorithm can filter your ad out of your feed due to irrelevant search history or other factors that it deems not appropriate for you to see. You might also have reached your daily budget, which means the ads are only scheduled to show up at certain times of the day, and you're unable to view them. One of the biggest reasons is that if you are searching for your ad with the same IP address you use to manage your Google Ads account, Google might avoid displaying your ad to yourself to prevent performance metrics from being skewed.
What is the difference between PPC and Google Ads?
PPC, as mentioned above, is the term for pay-per-click. Google Ads is a type of PPC ad. Not all PPC ads are Google ads, however. 'Google Ads' is the name for Google's advertising platform, where businesses create and run their ads. PPC ads can also be run on other platforms unrelated to Google.
Which is better, SEO or Pay-Per-Click (PPC)?
SEO (search engine optimization) and PPC (pay-per-click) are very different forms of advertising your business to be found on the Google search engine results page. Where SEO involves optimising your website to rank higher in the organic search results, PPC involves placing paid ads on Google to be bumped up to the top of the search results. SEO is more of a long-term game, whereas Google Ads is immediate. They both have their benefits and when implemented together, this is a strong digital marketing approach for Australian tradie businesses.
What tradies and contractors should use Google Ads?
If you're a tradie or contractor looking to book more jobs for your business, Google Ads is an effective solution. We recommend Google Ads for businesses in the trade industry, such as plumbers, electricians, carpenters, builders, landscapers, and more.
We help Tradies Get Online, Drive More Sales, & Charge Better Rates for their services. Trust the tradie marketing and web design experts, contact Tradiemate today.
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