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Email Marketing for Tradies Stay Top of Mind with Email Marketing

Email Marketing For Tradies

Email Marketing Campaigns Work

Win over more clients, get repeat business, and be the tradie customers remember through email marketing.

Keep getting beaten by bigger businesses in your local market?

Email is the secret weapon they're using that you don't see. It's a silent marketing strategy that works while you sleep. These businesses stay top of mind for their audience and build trust through this regular engagement.

If you want to stay competitive and start winning those bigger jobs and bring in more revenue from repeat business, it's time to make email marketing work for you.

The time it takes the win new jobs, book repeat work, stay in contact with prospects, and chase invoices is taking away from the freedom you could have when you aren't on the job site. When you have a killer email marketing plan for your tradie business, you'll win more jobs in your sleep.

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Be The Tradie That Clients Remember

Beat the businesses that clients forget

What separates a well-known brand from a forgotten business? The brands that people remember and come back to again and again are top of mind for these customers. These brands interact and engage with their audiences. You hear from them more often and are reminded of their products and services.

The tradies out there who aren't engaging with their clients regularly aren't doing themselves any favors.

They'll be forgotten, and repeat business will be harder to come by if there's no call to action and no interaction after the job is done. When you reach out to past and potential clients over email, you stay in their line of sight. You'll also be winning repeat jobs and landing new clients from referral marketing. Make yourself memorable with email marketing, and you'll be the tradie clients choose every time.

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Increase lead volume for your trade business with Email Marketing from Tradiemate This Could be you

No More Hassle Chasing Past & New Clients

Repeat customers and referrals become easy

With email marketing, tradies can advertise your services, create promotional offers to encourage people to book jobs, and send other important business updates to your audience.

How much time are you wasting each week chasing up old clients or trying to sell your services to new ones?

Emails and newsletters are effective ways to communicate with your existing and new audiences at scale.

You don't have to go through the trouble of managing your marketing across different channels, chasing up old clients to see if they need more work, or convincing new clients to book a job.

By sending bulk automated emails to your audience rather than spending hours contacting each one manually, you're saving yourself a lot of time.

It's a low-effort, high-impact way to win new customers and get repeat business through past clients.

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Stay Top of Mind & Bring In More Profit

Retain more customers & bring in more booked jobs

Stop being forgotten days after you submit a quote. Stay in your potential customers' minds by regularly contacting your potential and past clients. You'll retain more customers and encourage repeat business by reminding them of what you have to offer and sharing exclusive deals.

Plus, with cross-selling and up-selling, you'll book more jobs rather than rely on once-off projects with one client. There might be other services you offer that your past clients can benefit from, and email is a great place to suggest them.

Upselling provides higher-margin services for people to add to their quotes. Adding in extra services drives your revenue and can benefit clients by showing them that you have a range of ways to meet their needs.

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At Tradiemate, we're confident in the quality of our services and the results they can produce for your business. That's why we offer a range of guarantees and warranties at no extra cost to you.

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Grow your business with Email Marketing This Could Be You

It's a Lead Nurturing Machine

Email marketing sets you up for consistent success

Lead nurturing is all about the trust you're building with potential clients to get them to book their projects with you. You can communicate the value and quality of your services, show recent work and past client reviews, and share helpful information from your industry expertise and knowledge.

With different forms of email marketing (like sequences, automated follow-up emails, promotional offers, etc.), you'll drive more sales by building these relationships and fostering customer engagement, interest, and loyalty.

Plus, advertising new services and exclusive offers is another important way to nurture leads in the tradie business.

People book jobs with tradies they trust and are familiar with. Even if they've never worked with you before, they'll feel like they already know you through email marketing.

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How Tradiemate Can Help

We'll create a successful email marketing campaign for you

Tradie Mate offers comprehensive email and digital marketing and services designed specifically for local businesses in the tradies industry.

Email Automation & Opt-in

We work with intelligent email marketing tools to set up efficient automation for people who come to your site and reach out on your contact form, request a quote, subscribe to your list...

...or to clients whose jobs have just been completed. There are many ways to bring in new business with automation and opt-in campaigns. Let Tradiemate create and manage the backend of your emails so you can focus on what you do best.

Nurture Email Sequences

Through well-crafted email sequences, Tradie Mate can share with your audience past projects, an introduction to your brand, your story, a spotlight on your services, and create offers... convince your audience to work with you. We also handle all elements of email design (tone of voice, copy, imagery and so on). Not only do we create quality content for your email, but we can also help you build out a list of potential clients made up of your ideal audience.

B2B Email Campaigns

With B2B email campaigns, Tradue Mate can actively target commercial services (think] hotels, commercial properties, big business etc) to help you reach high-paying clients and land larger contracts.

...We'll handle the outreach, introduction, and nurturing of these potential clients to help you put your best foot forward and book these dream jobs. We can also build campaigns that help you negotiate better deals with suppliers and position you as an ideal partner.

Tradiemate does all of the work to develop a website tailored to your specific business, your industry, and the local market.

We'll handle all of the design, content creation site upkeep, so you never have to worry about it.

We'll create a website that's visually appealing, user-friendly, and optimised to get you high on search results, so potential customers will reach out for a quote.

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Why Tradies Need An Email Marketing Strategy

Land more jobs with your ideal customers and build relationships that bring you consistent repeat business.

Why email marketing is hugely beneficial for tradies:

Stay Top-of-Mind for Potential & Past Clients

Be the brand people remember. Retain customers through regular email contact and generate more profit with repeat business. Following up on past clients can lead to multiple booked jobs and also drive sales with new customers from referrals. Email is also a more subtle and socially acceptable way to send an email any day or time of the week without distributing people.

Land Bigger Booked Jobs

Let's face it: your traditional marketing and traditional advertising methods won't cut it anymore. Especially if you're targeting high-level businesses and corporate and commercial clients. Your competition beats you every time they send an email to their audience, staying in their line of sight. Capture the attention of dream clients through an effective email strategy designed around your target audience, their needs, and their pain points. Tradie Mate knows how to craft winning email marketing strategies geared toward big business.

Turn Strangers To Paying Customers

Grow your business with email marketing. Through engaging opt-in contact forms, advertising campaigns, free resources, and other lead magnets, you can capture potential clients and nurture them to be paying customers. Another way to grow your audience is to ask existing customers over email to leave a review with a link to your social media or Google My Business platform.

Increase Customer Loyalty

Showcase your services while building valuable relationships with your audience. When people feel like they know you, they'll be more likely to choose your business over another tradie company they might have seen on search engines or social media. Communicate the benefits of your quality service, share valuable information, and foster rapport with exclusive deals and customer loyalty deals.

Get in Touch with Tradie Mate Today

Tradiemate is proud to be an Australian-owned and operated business with a deep understanding of the unique needs of Australian tradies.

For your business to succeed and stand out in your target market, you need a strategy to bring in clients consistently and book better-paying jobs. Email is one of the best ways to do that.

With our years of tradie marketing experience, Tradiemate is here to help you create a solid email marketing plan for booking new trade business without all the hassle of having to do it all yourself.

We help tradies communicate with their customers, bring in more leads, repeat clients, and ultimately drive more sales for a bigger bottom line. Contact us today to learn more about how we can help you your business stand out from the competition.

We've got you. Let's be mates.

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Email Campaigns are an integral part of Digital Marketing for Tradies

100% Australian

Tradiemate is proud to be an Australian owned and operated business, with a deep understanding of the unique needs of Australian tradies.


Whether you're an individual or a business, we make it hassle-free for tradies to get the marketing and web design services they need to succeed online.

We get you, mate

As an Australian tradie-focused agency, we get what matters most to you and your customers. Let's work together.

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What Our Mates Are Saying

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"After wasting months with another web design company, we finally found tradie mate who completed our project in a week. Great turn around time and great product." - Hurrican Plumbing

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"Working with tradimate was awesome, I didn't want to be involved in the details, but I told them what I wanted and they got my new website up and running in no time. Thanks again guys." - Waterbenders Pressure Washing

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"The team at tradiemate were attentive and tuned our website to our our of the norm requirements. I've been telling all my mates about them too." - Gangsta Wraps

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"Fantastic service. Sam and the team at tradie outdid themselves and we're incredibly happy with our new website." - Covid Cleaners

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"Tradiemate just completed our new website and we absolutely love it. We also asked them to do a brand refresh and we couldn't be happier with the results. The new booking form has completely streamlined our process." - Jones Co Electrical

Custom marketing solutions for tradies

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Tradies we work with

Looking for an affordable and effective web design service for your tradie business in Australia? We've got you.

ElectriciansFAQ Arrow

Tradiemate's web design for electricians emphasises their expertise and professionalism, with easy-to-use navigation and clear calls-to-action for services and appointments. Testimonials from satisfied customers help build trust.
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PlumbersFAQ Arrow

Tradiemate's web design for plumbers highlights their experience, qualifications and competitive pricing. Clear and concise information on services, testimonials, and easy contact options help customers get the assistance they need.
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CarpentersFAQ Arrow

Tradiemate's web design for carpenters showcases their skill and craftsmanship, with stunning visuals and a user-friendly interface. Customers can easily explore services, view past projects and request a quote.
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Pest ControlFAQ Arrow

Tradiemate's web design for pest controllers highlights their experience in dealing with a range of pests, with a focus on safety and effectiveness. Customers can easily schedule appointments and request additional information on services.
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CleaningFAQ Arrow

Tradiemate's web design for cleaners is focused on showcasing their services, customer testimonials and highlighting their professionalism. A clear call-to-action and easy-to-navigate design ensures potential customers can easily get in touch.
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All Other TradiesFAQ Arrow

Tradiemate's web design for tradies is tailored to their specific service offerings, with easy-to-use navigation and clear calls-to-action to generate leads and drive business growth.
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Custom marketing solutions for tradies

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Frequently Asked Questions

Can I advertise new services for my Tradie Business by email? FAQ Arrow

Yes, advertising your new services through email is a great strategy to bring in new and returning customers. Email marketing campaigns help you reach out to potential clients and keep your existing and past clients up-to-date with your latest services.

Do most Tradies market their business by email? FAQ Arrow

Although it is recommended for tradies to have an email marketing plan, most local Aussie tradies don't. Bigger tradie companies have email campaigns, and that is helping contribute to their success in winning larger clients and booking higher-paid jobs. That's because they're staying top-of-mind with existing and potential clients, and they have a consistent way of sharing contact details for their services and offers with potential clients.

Does email marketing work for Tradies? FAQ Arrow

Absolutely. When tradies have a targeted email strategy, they can reach their audience directly and attract more interest in their services. By sharing helpful information and showcasing their business, past success stories, and offers tradies can get more customers and increase their revenue.

What are the benefits of email marketing for tradespeople? FAQ Arrow

Affordable Marketing - it's a cost-effective method to reach out to potential clients and stay connected with existing clients. Targeted messaging - tradies can create targeted campaigns that speak directly to their audience's needs. This is a convincing way to turn this audience into paying customers. Better customer engagement - by sending regular email campaigns, tradies can keep their brand top-of-mind with their audience and encourage them to book more jobs. Higher ROI - with the right strategy, email marketing can help tradies generate leads, nurture relationships, and increase their revenue, as it is a cost-effective marketing technique.

How to attract clients through email marketing? FAQ Arrow

Having a targeted email campaign created with the right messaging to pinpoint potential clients' needs and wants is the foundation of a tradie businesses' great email campaign. To capture the right clients, and tradies need to understand their potential clients' challenges, desires, and decision-making processes. That allows tradies to create emails that resonate with them and encourage them to get a quote and become paying customers.

How do I nurture leads with email? FAQ Arrow

Nurturing leads is about having consistent, valuable interactions with your potential clients. Tradies can use email marketing to nurture potential customers with a sequence of emails that share information, social proof, and other key messaging that are all focused on capturing these leads as clients. They want to trust in your business and be convinced that you will deliver the best possible service.