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Search Engine Optimisation for Tradies Get Found on Google

Search Engine Optimisation for Tradie Businesses

Show That You're An Expert In Your Trade

Get found online to land more clients and book better jobs

Like most tradies, you're likely advertising your business in the local paper, on marketplaces online, and maybe even with paid ads. Problem is, you feel like you're pouring money down the drain.

Your jobs and revenue aren't consistent. And you're not booking the bigger clients and higher-paying companies like you want to be.

Not only that, people are naturally skeptical online. They know the difference between a sponsored ad and an organic result. What do people trust more? The top-performing organic search results.

That's why SEO is so important for marketing a tradie business.

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How To Get Found On Search Engines

How tradies can capture more clients with SEO

What separates a well-known brand from a forgotten business? The brands that people remember and come back to again and again are top of mind for these customers.

SEO is a cost-effective solution to advertise your business, bring in more consistent leads, and get found by the right people that'll go from strangers to paying customers. It's a technical process to optimise a website for the algorithms of search engines, but it's absolutely vital if you want to grow your business.

Tradiemate's team of SEO specialists helps you rank higher on search engines without breaking the budget on paid advertising. Get found online by people willing to pay more for your services without you having to lift a finger.

After all, you're an expert in your Trade, not SEO. That's why we're here. We've got you, mate.

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Stop Pouring Money Down The Drain

Online advertising can get expensive, fast

You don't have to tell us twice that paid advertising empties your pockets. When you aren't working with skilled advertising campaign managers, you're likely losing a lot of money trying to advertise your tradie business.

Advertising in papers and on local directors can also add up in costs. After paying all of these fees just to get more clients, the potential for your revenue goes way down.

Although paid ads are often most people's go-to online marketing strategies, they're not helping your business long-term.

SEO brings in organic traffic, which means people find you through a Google search without you having to pay per click. The cost of making those deals and sales is much lower.

SEO is the most cost-effective form of digital marketing in the long term.

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Stand Out From The Competition

Show that you're serious about your business

What are your ideal customers looking for when they’re searching for your services? We’re not talking about the tight-pocketed people who’ll waste your time negotiating rates so low that it’s not worth it. We’re talking about the dream clients that’ll pay a good price for the best service. 

They're looking for quality and credibility.

They want to know that you’re the best, and one indicator of that is showing up on the first page of organic search results.

After all, anyone can run an ad. This is why it’s so important to invest in SEO in your online marketing; what you’re investing in is better-booked jobs. 

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Increase your lead volume with SEO and Google Ads from Tradiemate Grow Your Brand with SEO
The Tradiemate Promise

Our Promise
to You

At Tradiemate, we're confident in the quality of our services and the results they can produce for your business. That's why we offer a range of guarantees and warranties at no extra cost to you.

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Trusted by Tradies

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Show That You’re an Expert Tradie

SEO builds authority for your company

Tradie Mate’s SEO services help you position your tradie business as an authority in the Australian market. You’ll get higher rankings on search engines, get found on Google my business, and have leads coming in from other websites.

To turn strangers into paying customers, you need to earn their trust. 

Even if you've been running your tradie business for decades, SEO gives you the upper hand online.

Show new customers that you’re a legit and reputable business. Those willing to pay better, and especially other companies, are naturally discerning with their searches. They will do their research and see whether your online presence is strong.

Only showing up on search results pages through ads won’t add to building credibility. SEO will, simple as that.

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Don't Have the Technical Skills to do SEO?

You don't need to. Leave it to the experts.

Here's the thing. You've been investing in your skills as a tradie, not as a digital marketer.

We wouldn't expect you to know anything about how to optimise your website for search engines, just as you wouldn't expect us to go out on the job site and start working. 

Establishing a strong organic presence online takes some work. For Tradiemate, it's what we live and breathe. For you, your time is best spent working on your business and doing what you do best.

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Reach New Customers with SEO for Tradies Reach New Customers
Search Engine Optimisation for Trades People This Could Be You

What is SEO, and Why do Tradies Need It?

SEO stands for search engine optimisation. It's all about setting up your website for success. The goal is to make your website optimised to be in line with how the search engine algorithms work.

By considering the mechanisms that determine how these platforms, like Google, show results to people searching online, you can ensure that your site will rank higher. In simple terms, it's how you'll get found online by the people who want exactly what you are offering.

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SEO Is A Long-Term Investment in Business Growth

Fact: Search Engine Optimisation is the best long-term marketing tradies can invest in

The reason why SEO works so well is that the results compound over time. While advertising is instant, it's only working when you're paying for those ads to run.

The more effort you put into optimising your website, the more chance it will have to be on top, day after day, without you spending extra budget.

We recommend a blended approach: SEO as the foundation of your marketing and advertising strategies to build on top of it.

You will need to invest in managing your site's SEO. Still, it's nothing like what you'll be spending trying to advertise your tradie business with traditional marketing and Google ads alone.

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Tradiemate Specialises in SEO and Google Ads for Tradies

Expert SEO Services: How Tradie Mate Can Help

When it comes to Tradie SEO, we need to take into account the unique aspects of the Australian market. Doing a quick Google search for competitors and trying to copy what they're doing isn't going to cut it. Tradie Mate has expert knowledge of what people are searching for, how to implement local SEO strategies in different business models, and how to customise this all to your specific company.

Tradie Mate has expert knowledge of what people are searching for, how to implement local SEO strategies in different business models, and how to customise this all to your specific company.

Content Creation

Driving more traffic and better engagement to your site is done not only through technical optimisation, but also with the right content...

... You're busy doing your job; you don't have time to write website copy, guides, or service descriptions. Let alone write them with high readability and SEO in mind.

Keyword Exploration and Market Research

In short, you want to be the top result when a potential customer searches for your service. To win that ideal spot... need to be hyper-targeted in your keyword usage. Successful SEO strategies require in-depth keyword research that considers the local industry and your competitors. We understand the importance of keyword rankings and how to win those top spots. Adjusting keywords as your services shift or the market evolves is also key.

Tradie Website Audits

We need to analyse how your website is currently ranking on search engines. This involves more than a Google search. We'll look at what keywords...

... if any, your site is ranking for, the current search volumes of those keywordsassess how you fare with your competitors, and find any inefficiencies in your website. Tradie Mate’s SEO specialists will perform an in-depth website audit so we can determine the most optimal mode of action for our SEO strategy.

Competitor Research

Your website needs to outrank your competition - simple as that. Tradiemate researches competitor companies in your industry and local area... we can position your website to overtake any leaders. This involves us examining how your competitors are performing for different keywords, as well as the type of content and their overall messaging, so we can identify their strengths and weaknesses.

Backlink Management/Link Building

Basically, a link building strategy is what helps boost your webpage's authority for search engines. Good quality backlinking strategies involve finding the best...

... sites that will point back to your tradie sites without showing as spam practices. Tradie Mate boosts your online visibility by managing backlinks by examining the best candidates for link building, diversifying the sources, removing spam, and updating links. The result? More online traffic coming your way.

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How SEO Boosts Your Business Success

Tradie Mate's expert SEO team brings decades of experience in optimising websites for Australian companies. Some of the ways your business will up-level when you implement SEO into your website.

Increase the value of your tradie business

Your business is an asset. When you show that you're an industry leader, you can significantly increase the value of your business compared to if you were only relying on paid traffic. The source of your website traffic is one area that affects how potential buyers value your company. If it's all coming from paid ads, how can they see that your business is doing well in the market? Anyone can create a business and run ads instantly, regardless of how well the business is actually doing. SEO helps you to show up on organic search results, driving higher website traffic from multiple sources. If you ever want to sell your business, you'll be in a position to demand a better price as your SEO efforts have raised the value of your business.

Get more customers profitably

One of the best ways to land more customers without breaking your budget is to invest in SEO services. You might be getting new customers with ads, but what did booking those jobs cost you? It's common for ads to cut into the profit margin substantially, leaving you with much less than you know you're worth. With SEO, it's easier for past customers to find you again (and we all know how good returning customers are for your profit margins). That'll give you a bigger budget to get new customers, and you'll be spending less to book your jobs.

Negotiate better trade business deals

The competition can be fierce when you're making deals with suppliers or other companies. One way to help negotiate better rates and deals is to prove your authority in the market. Ranking high on relevant search terms will help you do that. Suppliers and collaborators will research and determine whether your tradie business is worth working with. A well-ranked website is a clear sign that your tradie business is 'in it for the long haul.' They'll be more likely to negotiate aggressive pricing when you're doing well in Google search results.

Grow Your Tradie Business With Search Engine Optimisation

Whether you've got a new tradie business or you've been running for decades, you want your company to grow. You need a profitable digital marketing strategy incorporating SEO to book more jobs and build a bigger team. Long-term growth can't be reached with Google ads alone. As soon as you turn those ads off, your website is invisible again. People won't be able to find you in the same way they did before. Make it easier for your potential clients to find you and return customers to book more jobs by optimising your website the right way. When you work with Tradie Mate, our team of SEO experts will help you achieve your business goals while you stay focused on delivering great results.

Let's Be Mates. Contact Tradie Mate today

Our SEO services are made specifically for Australian tradie businesses. We help you achieve your business goals and work with different budgets to get you found online. We work with a range of trade businesses, including landscapers, gardeners, electricians, roofers, plumbers, and everything in between.

Book a free consultation call with us to learn more about how we can help you up-level your business, be a leader in your industry, and land more jobs (profitably and consistently).

We've got you. Let's be mates.

Ok, Let's do this!
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100% Australian

Tradiemate is proud to be an Australian owned and operated business, with a deep understanding of the unique needs of Australian tradies.


Whether you're an individual or a business, we make it hassle-free for tradies to get the marketing and web design services they need to succeed online.

We get you, mate

As an Australian tradie-focused agency, we get what matters most to you and your customers. Let's work together.

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What Our Mates Are Saying

Star Rating

"After wasting months with another web design company, we finally found tradie mate who completed our project in a week. Great turn around time and great product." - Hurrican Plumbing

Star Rating

"Working with tradimate was awesome, I didn't want to be involved in the details, but I told them what I wanted and they got my new website up and running in no time. Thanks again guys." - Waterbenders Pressure Washing

Star Rating

"The team at tradiemate were attentive and tuned our website to our our of the norm requirements. I've been telling all my mates about them too." - Gangsta Wraps

Star Rating

"Fantastic service. Sam and the team at tradie outdid themselves and we're incredibly happy with our new website." - Covid Cleaners

Star Rating

"Tradiemate just completed our new website and we absolutely love it. We also asked them to do a brand refresh and we couldn't be happier with the results. The new booking form has completely streamlined our process." - Jones Co Electrical

Custom marketing solutions for tradies

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Tradies we work with

Looking for an affordable and effective web design service for your tradie business in Australia? We've got you.

SEO for Electricians

ElectriciansFAQ Arrow

Tradiemate's web design for electricians emphasises their expertise and professionalism, with easy-to-use navigation and clear calls-to-action for services and appointments. Testimonials from satisfied customers help build trust.
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SEO for Plumbers

PlumbersFAQ Arrow

Tradiemate's web design for plumbers highlights their experience, qualifications and competitive pricing. Clear and concise information on services, testimonials, and easy contact options help customers get the assistance they need.
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SEO for Carpenters

CarpentersFAQ Arrow

Tradiemate's web design for carpenters showcases their skill and craftsmanship, with stunning visuals and a user-friendly interface. Customers can easily explore services, view past projects and request a quote.
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SEO for Pest Control

Pest ControlFAQ Arrow

Tradiemate's web design for pest controllers highlights their experience in dealing with a range of pests, with a focus on safety and effectiveness. Customers can easily schedule appointments and request additional information on services.
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SEO for Cleaning Companies

CleaningFAQ Arrow

Tradiemate's web design for cleaners is focused on showcasing their services, customer testimonials and highlighting their professionalism. A clear call-to-action and easy-to-navigate design ensures potential customers can easily get in touch.
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SEO for Tradies

All Other TradiesFAQ Arrow

Tradiemate's web design for tradies is tailored to their specific service offerings, with easy-to-use navigation and clear calls-to-action to generate leads and drive business growth.
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Custom marketing solutions for tradies

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Frequently Asked Questions

How much does SEO cost? FAQ Arrow

The cost of SEO depends on many different factors, like the scope of the services, your industry, and the expertise of the SEO firm. SEO packages range from simple once-off backend optimisation, to in-depth ongoing management of your online presence. To learn about Tradie Mate's pricing structure and what you get, give us a call today.

What's the best targeted SEO strategy for Tradies: local or organic-broad reach? FAQ Arrow

The best targeted SEO strategy for Australian tradies will depend on their goals, the target customers, and their budget. Local SEO is extremely effective as tradies are often looking to book jobs close to home (lowering the cost of transport and supplies). Broad-reach SEO can be helpful for long-term success in the SEO strategy, to have you show up as an authority in the surrounding areas, coming out on top among all other tradie websites. For better online visibility and to make more sales, a blend of both approaches is best.

How is Tradie Mate different from other SEO companies? FAQ Arrow

Tradie Mate works specifically with Australian tradie businesses. Most other SEO companies are generalists. They might know their way around SEO, but do they know much about the Australian trade business market? Our team is made up of experts in SEO for tradies, with decades of experience in online marketing and dedicated to getting you the absolute best results.

What is SEO, in simple words? FAQ Arrow

SEO stands for search engine optimisation. It is all about getting your website to show up on search engines when people search for what your business offers. When they type in "plumber in my area," if the SEO has been done well, your website shows up first in the organic (non-paid ads) results.

Is doing local SEO worth it? FAQ Arrow

Definitely. For tradies wanting to improve their online visibility, save money from expensive advertising, and take away more profit from your jobs, local SEO is worth it for tradies. Since it is about targeting people searching for your services in your area, you are making sure that your website is being shown to the best-targeted potential customers. With so much competition, every tradie wants to stand out in their local market.

How to do local SEO for my Tradie business? FAQ Arrow

Local SEO involves in-depth keyword research for your industry, niche, and potential customer. It also includes optimising the Google My Business profile, building backlinks from local sites, using customer reviews, and more. Learn more about how Trade Mate can help you with local SEO efforts to get your site seen by the right people.