Local Installers

Tradiemate collaborated with Local Installers from their startup phase, building a comprehensive brand and digital strategy that transformed them into a successful, nationwide provider of fixed-price installation services.

The Work

The Overview

Local Installers began as a startup with a vision to simplify the installation process for homeowners and businesses across Australia. Offering fixed-price supply and installation services, the company connects customers with licensed, vetted local experts for a wide range of needs, from EV chargers to security systems. Local Installers sought to establish themselves as a trusted name in the industry, requiring a robust brand identity and a strong digital presence to support rapid growth.

The Challenge

As a new entrant in a competitive market, Local Installers faced the challenge of building brand recognition, generating leads, and establishing a reliable online presence. Starting from scratch, they needed a comprehensive strategy that would not only launch their brand but also support sustained growth and expansion. The goal was to position Local Installers as the go-to provider for installation services nationwide, all while scaling their operations efficiently.

The Solution

Tradiemate provided Local Installers with a comprehensive branding and digital marketing strategy, starting from their inception. The focus was on creating a strong brand identity, launching an optimised website, and implementing effective SEO and advertising campaigns. This approach enabled Local Installers to grow rapidly from a startup into a successful, trusted national brand, known for their reliability and customer-centric service in the installation services industry.

Services Provided

Logo
Services

Developed a distinctive and memorable logo that set the tone for Local Installers’ brand identity.

Website Design / Development

Created a responsive, user-friendly website that effectively showcased their range of services and facilitated easy lead generation. The site was optimised for both desktop and mobile users to ensure broad accessibility.

Stationery
Pack

Designed a cohesive stationery pack, including business cards, letterheads, and email signatures, ensuring consistent branding in all client interactions.

Capability
Statement

Crafted a detailed capability statement that highlighted Local Installers’ expertise and service offerings, serving as a powerful tool for business development.

Branding
Services

Provided comprehensive branding services to establish a unified visual identity and messaging across all platforms, helping Local Installers stand out in a crowded market.

Search Engine Optimisation (SEO)

Implemented targeted SEO strategies to improve search engine rankings, driving organic traffic and enhancing visibility in key markets across Australia.

Google Ads &
Meta Ads

Launched targeted ad campaigns on Google and Meta platforms to quickly build brand awareness and generate leads, crucial for a startup looking to scale rapidly.

General Marketing
B2B Marketing

Developed and executed tailored marketing strategies to support both consumer and B2B growth, enhancing brand recognition and expanding their market reach.

Email
Marketing

Established email marketing campaigns to nurture leads, engage with potential customers, and build a loyal client base.

Print
Solutions

Produced high-quality print materials to support offline marketing efforts, maintaining a consistent brand presence across all touchpoints.

The Result

Tradiemate’s comprehensive strategy helped Local Installers evolve from a startup into a successful national brand. The launch of their new website provided a professional platform that not only showcased their services but also facilitated seamless lead generation. Early and ongoing SEO efforts led to strong search engine rankings, driving organic traffic and significantly increasing visibility in key markets.

The targeted Google Ads and Meta Ads campaigns effectively generated high-quality leads, supporting the company’s rapid growth. The cohesive branding and marketing strategies positioned Local Installers as a trusted provider in the installation services industry, helping them build a strong reputation nationwide.

The capability statement and B2B marketing efforts were instrumental in establishing partnerships and expanding the company’s business network. Email marketing campaigns nurtured leads and converted prospects into loyal customers, while the print solutions reinforced their brand presence in the market.

By partnering with Tradiemate from the startup phase, Local Installers successfully transformed into a prominent, recognised brand in the installation services industry, with a strong market presence and a growing customer base across Australia.

Check out the live website here.

The Feedback

By far the best in the business for trade websites and marketing. We have been in business for 16 years, and have used a number of marketing agencies. We have seen huge success since engaging TradieMate.

Owner / Founder

Local Installers

Project Overview

Tradiemate provided Local Installers with a comprehensive branding and digital marketing strategy, starting with the creation of a cohesive stationery pack and capability statement to reinforce their brand identity. We redesigned their website to enhance user experience and effectively showcase their services and expertise.

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Websites, Branding
& Marketing

We help tradies get online, drive more sales, and get better rates for their services.

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Platforms We Are Experts In

At Tradiemate, we excel in building and optimising websites on a variety of leading platforms. Whether it’s Webflow, Wix, Shopify, WordPress, Squarespace, or WooCommerce, our team has the expertise to create high-performing, visually stunning websites tailored to your tradie business.

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Struggling to grow your tradie business? We get it. Many tradies are stuck relying on third-party websites and word of mouth. This means inconsistent work, haggling over prices, and shrinking profits. It’s frustrating, right?

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We understand the challenges you face and have the expertise to turn things around. Get in touch today and see the difference we can make for your business.

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Our Partnerships

Collaboration is key to delivering the best solutions for our clients. At Tradiemate, we are proud to partner with industry-leading companies that share our commitment to excellence. Our partners provide us with the tools and resources to enhance our services and ensure your tradie business thrives.

Local Installers

The Work

The Overview

The Challenge

The Solution