Australian Electrical Industries

A strategic website redesign and SEO optimisation elevated Australian Electrical Industries’ digital presence, securing top national keyword placements and attracting high-profile clients.

The Work

The Overview

Australian Electrical Industries (AEI) is a leading provider of electrical and communications infrastructure services across Australia, serving both private and government sectors. Since its establishment in 2015, AEI has become renowned for delivering high-quality, reliable services across industries such as defence, healthcare, infrastructure, and education. Their commitment to safety, compliance, and excellence has made them a cornerstone in the Australian electrical industry.

The Challenge

As a growing company, AEI needed to strengthen its online presence and effectively communicate its extensive capabilities to attract more high-profile commercial and government clients. Their existing website was not fully optimised to showcase their wide range of services and projects, and it lacked the necessary SEO structure to drive organic traffic. AEI required a comprehensive digital overhaul to improve their visibility and engagement with potential clients.

The Solution

Tradiemate provided Australian Electrical Industries with a comprehensive digital strategy, starting with a complete redesign of their website to improve user experience and effectively showcase their services and projects. We developed research-driven content that accurately reflects their industry expertise and implemented technical and on-page SEO strategies to boost their search engine rankings. The website architecture was carefully planned to support intuitive navigation and optimise the site for search engines, ensuring a seamless experience for potential clients and improving AEI’s overall digital footprint.

Services Provided

Tradiemate collaborated with AEI to deliver a tailored digital strategy, including:

Website Architecture
Planning

Planned and structured the website architecture to ensure an intuitive user experience and to support SEO best practices, making it easier for potential clients to find and engage with AEI’s services.

Website
Design

We redesigned AEI’s website to create a modern, user-friendly interface that effectively highlights their services, industry sectors, and completed projects.

Content
Writing

Developed high-quality, research-driven content that accurately reflects AEI’s expertise and experience in the electrical industry.

Technical and
On-Page SEO

Implemented comprehensive SEO strategies to improve the website’s search engine rankings and increase organic traffic.

The Result

Australian Electrical Industries saw a significant improvement in their digital presence, with the newly designed website serving as a professional showcase of their capabilities. The SEO strategies we implemented led to over 13 top 3 national keyword placements, significantly boosting their visibility in search engine results. This increase in rankings resulted in greater organic traffic and better engagement with potential clients. The research-driven content further solidified AEI’s reputation as a leader in the electrical and communications infrastructure industry, attracting more inquiries and project opportunities from both private and government sectors.

By partnering with Tradiemate, AEI successfully transformed their online presence, making it easier for high-value clients to discover and engage with their services. Our targeted approach to website development and SEO optimisation helped AEI secure a stronger position in the market and continue their growth trajectory.

Check out the live website here.

The Feedback

By far the best in the business for trade websites and marketing. We have been in business for 16 years, and have used a number of marketing agencies. We have seen huge success since engaging TradieMate.

Owner / Founder

Australian Electrical Industries

Project Overview

Tradiemate redesigned the Australian Electrical Industries website to enhance user experience and effectively showcase their services and expertise.

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Websites, Branding
& Marketing

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Platforms We Are Experts In

At Tradiemate, we excel in building and optimising websites on a variety of leading platforms. Whether it’s Webflow, Wix, Shopify, WordPress, Squarespace, or WooCommerce, our team has the expertise to create high-performing, visually stunning websites tailored to your tradie business.

Want to See How We Can Help?

Struggling to grow your tradie business? We get it. Many tradies are stuck relying on third-party websites and word of mouth. This means inconsistent work, haggling over prices, and shrinking profits. It’s frustrating, right?

At Tradiemate, we help you drive more sales, boost your online presence, and charge better rates. Our tailored solutions are designed to meet your unique needs. No more guesswork. No more wasted efforts.

We understand the challenges you face and have the expertise to turn things around. Get in touch today and see the difference we can make for your business.

Want to See How We Can Help?

We understand the challenges you face and have the expertise to turn things around. Get in touch today and see the difference we can make for your business.

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Our Partnerships

Collaboration is key to delivering the best solutions for our clients. At Tradiemate, we are proud to partner with industry-leading companies that share our commitment to excellence. Our partners provide us with the tools and resources to enhance our services and ensure your tradie business thrives.

Australian Electrical Industries

The Work

The Overview

The Challenge

The Solution