As a Tradie, having a strong online presence is essential for attracting new customers and growing your business. One of the most effective ways to improve your visibility in local search results is through Local SEO. Local SEO is the process of optimising your website and online profiles to rank higher in search results for local keywords.
In this article, we’ll share some Local SEO tips that every Tradie should know.
Optimise your Google My Business listing
Google My Business is a free tool that allows you to manage your business information on Google, including your business name, address, phone number, website, hours of operation, and photos. By optimising your Google My Business listing, you can improve your visibility in Google’s local search results. Make sure your listing is complete and accurate, and encourage your customers to leave reviews on your listing.
Focus on your service area
Choosing the right keywords is crucial for Local SEO. Use relevant, localised keywords in your website content and metadata to help Google understand what your business does and where you’re located. For example, if you’re a plumber in Sydney, use keywords like “plumber Sydney” or “emergency plumber Sydney”.
Get listed in local directories
Getting listed in local directories like Yellow Pages, Yelp, and True Local can help improve your visibility in local search results and provide valuable backlinks to your website. Make sure your business information is consistent across all directories.
Get listed in industry-specific directories
Depending on your trade, there may be industry-specific directories that you can get listed in. For example, if you’re an electrician, you can get listed on websites like Electrical Contractors Australia or Master Electricians Australia.
Encourage customer reviews
Positive customer reviews can help improve your local search rankings and attract new customers. Encourage your satisfied customers to leave reviews on your Google My Business listing, Yelp, or other review sites.
Use local schema markup
Schema markup is code that you can add to your website to help search engines understand your content. Use local schema markup to indicate your business name, address, phone number, and other relevant information.
Create location-specific content
Creating blog posts, videos, or other content that is specific to your local area can help attract local customers and improve your local search rankings. For example, if you’re a landscaper, you could create a blog post about the best plants to grow in your local area.
Engage with your local community
Participating in local events, sponsoring local sports teams, or offering discounts to local residents can help improve your brand awareness and reputation in your local area.
By following these Local SEO tips, Tradies can improve their visibility in local search results, attract more local customers, and grow their business. However, implementing these strategies can be time-consuming and complex. That’s where Tradie Mate can help. Our team of experts can handle the areas of Local SEO that you don’t have time for or understand, so you can focus on what you do best – delivering high-quality services to your customers.