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Chapter 8

How Landscaping Businesses Can Win More Reviews & Referrals

Win More Reviews & Referrals
Helping Tradies

Turn Happy Landscaping Clients into Profitable Referrals

In the landscaping business, referrals and positive reviews are absolute gold. Word-of-mouth from happy clients not only brings you better-quality leads but also helps build your reputation faster than traditional advertising alone. But many landscapers struggle with consistently getting referrals or feel uncomfortable asking clients for reviews.


Here’s how to build a simple, repeatable system to generate more authentic reviews and profitable referrals for your landscaping business.

Creating a System for Consistent Reviews

Consistent reviews don’t happen by chance—you need a simple, practical system:

Timing is Everything

Ask for reviews immediately after completing a project, while your client is still impressed by the results. This significantly increases your success rate.

Make it Easy

Clearly provide your client with a direct link to leave a review (Google, Facebook, or other platforms). The easier you make it, the more reviews you’ll get.

Follow-up Reminders

A gentle follow-up reminder via SMS or email dramatically improves response rates. Clients are busy, and a polite reminder shows you’re proactive and organised.

Common Mistake: Waiting too long after a job is finished to ask for reviews, missing the window when clients feel most enthusiastic about your work.

Effective Use of Testimonials

Using testimonials clearly and effectively is crucial for credibility:

Showcase Everywhere

Include testimonials prominently on your website, quotes, and advertising materials. Authentic client feedback builds trust instantly.

Diverse & Specific Testimonials

Highlight specific benefits clients experienced (e.g., increased home value, improved outdoor entertaining space). Vague testimonials are less convincing.

Video Testimonials

Short videos of happy clients praising your landscaping service offer powerful social proof and significantly boost trust and conversions.

Common Mistake: Using generic or outdated testimonials that don’t clearly demonstrate your current capabilities or the benefits your service provides.

Easy Referral Program Setup

Encouraging referrals doesn’t have to be complicated:

Simple Incentives

Clearly offer easy-to-understand incentives such as discounts, vouchers, or gift cards for referrals that turn into booked jobs.

Ask Directly

Simply asking your satisfied customers, “Do you know anyone else who’d appreciate our landscaping services?” often produces instant leads.

Promote Regularly

Mention your referral incentives on your invoices, emails, and social media posts to continually remind customers about your program.

Common Mistake: Assuming clients will refer automatically without encouragement or clear incentives, resulting in fewer referrals overall.

Quick Tip for Immediate Impact

Include Personalised Messages:
A short, personal message when asking for a review or referral makes clients more likely to respond positively and quickly.

For Growth Ambitious Tradies

Ready to Generate More Reviews & Referrals Today?

Unlock your landscaping business’s full potential with our proven strategies. Contact us now and turn satisfied clients into your best salespeople!